I’m Jaymi!
Life and business coach, mom of two, and the founder of Vera Laus, which means to be free.
But the freedom I live and breathe now wasn’t always mine.
I grew up in a small town where life felt anything but expansive. My parents divorced when I was young, and I spent years watching my mom lose herself in an abusive relationship. I carried those patterns into adulthood, surviving two abusive relationships of my own, both of which nearly cost me my life.
For a long time, I thought that was just how life was supposed to feel. Heavy. Hard. Disconnected.
BUT SOMETHING IN ME KNEW THERE HAD TO BE MORE. SO I STARTED TO CHANGE.
I spent over 10 years in the corporate world working as a top fitness coach, gym manager, nutritionist, and mindset coach inside one of the biggest box gyms in the country. I truly believed I had landed my dream job. I loved what I did, I was good at it, and I poured everything into it.
BUT AFTER I HAD MY SON, I REALIZED JUST HOW EXHAUSTED I ACTUALLY WAS.
I had been living in a constant state of stress for so long that I thought it was normal. I was praised for being able to “handle it all” but deep down, I knew I was running on empty.
That’s when I made the decision to leave the corporate world and start my own business. I hit six figures in my first year and went on to build multiple others from the ground up. Not because it was easy, but because I was finally doing it my way.
ALIGNED. INTENTIONAL. FREE.
Since then, I’ve met my husband, traveled the world, raised two incredible kids, and recently moved our entire family to Mexico to live a life that actually feels like ours. It hasn’t always been easy. There have been seasons in motherhood and marriage that cracked me open in ways I didn’t expect. But I chose to rise. Again and again.
Now, I help women do the same.
Through my programs like Becoming Her, Clarity Collective, and Being Seen, and my high-level coaching containers, I help women break cycles, build self-trust, find clarity, and create a life and business that matches who they really are.
This work isn’t about looking perfect on paper. It’s about creating real, lasting change. Coming home to yourself. Learning how to lead with confidence and clarity instead of pressure and burnout.
Because when you do that, you become the kind of woman who walks into any room, any season, any opportunity, and owns it fully.